Dynamic Pricing - Raising the Bottom Line

Creating a dynamic pricing plan based on date and demand, how to optimize earning with dynamic (tiered) pricing

Dynamic Pricing - Raising the Bottom Line

Dynamic pricing is a pricing strategy that is used by most big companies, but woefully underutilized for mid-size and smaller event organizers.


So what is Dynamic Pricing?


Dynamic pricing is a pricing strategy where the event organizer starts selling a ticket at a lower price point, and gradually increases the ticket price based on time and/or demand.


The lower starting price helps build interest in the event or ticket, and builds hype around the event. With a few first customers inviting their friends, the circle of attendees slowly increases, and the interest level in the ticket goes up.

Once sales momentum increases, the ticket price should go up too.


eventlint makes it easy to create tiered pricing. You can select how many tickets to sell in each tier, and also set the date a ticket price should increase, regardless.



I'm selling on Eventbrite, what can I do?

It's easy - use our integration tools to connect your eventlint account with Eventbrite. When it's time to increase your ticket price, we will make sure the price on eventbrite keeps pace and increases accordingly.